When it comes to buying life insurance, a face-to-face conversation between consumer and financial professional has long been the standard purchase method. But times, and consumer preferences, are changing. The recent Insurance Barometer Study, published by LIMRA and Life Happens, revealed a clear evolution of purchase preferences over the past four years*:
- In-person meetings with a financial professional remain the preferred method for would-be purchasers, but this preference has declined by 20 percent.
- When combined, alternative methods of purchase, including email, online and phone, have overtaken face-to-face meetings.
- Intent to purchase using an online method, specifically, has increased by 38 percent.
Does this trend toward online life insurance purchase describe you, too? If so, USBA is ready to meet your needs.
We aim to make your purchase of life insurance as simple and worry-free as possible – particularly as our nation continues to deal with COVID-19 concerns. If you’re a Member, you and your family can access information wherever you are, whenever you need it – from your smartphone, tablet or desktop computer.
Thanks to our recently redesigned website, access to plan information is easier than ever. And we added a new interactive Coverage Estimator Tool that lets you calculate costs by exploring different scenarios based on your and your family’s changing insurance needs.
We encourage you to visit our website and review the life insurance plans we offer. You can compare insurance plans, request a quote, and even complete your application, all online.
If you need more information, please call our trained Product Specialists at 877-297-9235. They are ready to help answer all your questions as you pick the plan that is best for you.
*Source: 2020 Insurance Barometer Study, Life Insurance and Market Research Association (LIMRA)
USBA is a not-for-profit Association that provides group life insurance, health insurance supplements, and other products and services to military personnel, Federal employees, National Guard and Reserve members, Veterans and their families.